Allocation of Indirect Marketing Costs
1. If a company made a territorial volume analysis and found some subpar territories, how might these facts affect the following activities relating to salespeople?
a) supervision
b) compensation
c) training
2. What supporting points could be made over allocation of indirect marketing costs, by the proponents of each side, in the full-cost versus contribution-margin controversy ? Which of the two concepts do you advocate, and why? 200 word
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