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11-1: Special Pricing Models Discussion

A. Purpose
This assignment is intended to help you learn to do the following:
Evaluate the concept of price discrimination and how firms can apply different pricing policies that are based on price elasticity of demand.
Discuss different pricing models and how they apply to unique market conditions within the healthcare industry.

B. Action Items
1. Identify and read at least 2-3 resources relevant to the discussion question. You may want to access:
a. The Henry J Kaiser Family Foundation.  https://www.kff.org
2. Respond to the following prompt.
a. Describe an alternative pricing mechanism that exists within the healthcare industry or by a specific healthcare firm that deviates from the traditional market equilibrium pricing process (i.e. price discrimination, price leadership models, cost-plus pricing, incremental pricing, multiproduct pricing, transfer pricing, price skimming, prestige pricing, penetration pricing, predatory pricing, prestige pricing, or psychological pricing).  What type of market conditions exist that allows the unorthodox pricing procedure to exist?
3. Include a reference list at the end of your post.

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