Any topic (writer’s choice)
Each team, prior to submitting the first real decision, will submit a Business Strategy document (PowerPoint Slides), consisting of:
The Global Vision and Mission of the Company;
The Goals and Objectives (Strategic [3 years] and Tactical [next year]) for each market segment. The Objectives ought to be stated in terms of metrics, such as market share, unit shipments, PQ (for multifunction and basic cameras only), etc.;
The Marketing Strategy for each targeted market segment; and
Corporate Financial and Operating Strategy.
Each team, prior to submitting the first real decision, will submit a Business Strategy document (PowerPoint Slides), consisting of:
The Global Vision and Mission of the Company;
The Goals and Objectives (Strategic [3 years] and Tactical [next year]) for each market segment. The Objectives ought to be stated in terms of metrics, such as market share, unit shipments, PQ (for multifunction and basic cameras only), etc.;
The Marketing Strategy for each targeted market segment; and
Corporate Financial and Operating Strategy.
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