Brand Positioning
Brand Positioning
By Wednesday, March 26, 2014, submit your response to the following questions to the appropriate Discussion Area.
Compare and contrast the brand positioning of Subway and McDonalds. What type of image does each restaurant chain try to project?
Before the end of the module, comment on at least two of your peers’ responses. Be objective, clear, and concise, offering appropriate constructive remarks.
All written assignments and responses should follow APA rules for attributing sources.
| Assignment 1 Grading Criteria |
Maximum Points
|
| Addressed the questions posed in a complete and clear manner. |
28
|
| Reviewed and commented on at least two classmates’ postings. |
8
|
| Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation. |
4
|
| Total: |
40
|
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