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Capstone Project


  • The Product/website: Amazon.com 
    1. What good and/or service does the organization offer? 
    2. What consumer need does the product solve?
    3. What promotional mix, channels of distribution, and pricing strategies are being       used by the organization?
    4. What competitive advantage does the marketing strategy offer?

– Length: 3-4 pgs

– Sources: 4 scholarly sources and 4 sources of business data. You can include diagrams, figures, tables or charts

– Format: APA 

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