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Case 1.2 Cameron Auto Parts: Early Internationalization

The paper is about the case above “Case 1.2 Cameron Auto Parts: Early Internationalization” and you have to answer to this 4 questions:

 

Should Cameron have licensed McTaggart or continued to export?

 

Was McTaggart a good choice for licensee?

 

Was the royalty rate reasonable?

 

What about the alternatives to licensing?

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