James I need your help and guidance. I have to Create a comprehensive marketing plan for my start up Company: CANINANTICS.

This company has created a new dog food dispensing product that will open canned dog food, dump the food into the dog bowl, and dispense the can. The company wants to start marketing this product and then branch into other canine accessories by the end of the year.

Create a name for the product chosen, and create the following components of a marketing plan for the next year.

The marketing plan should include: 1. Situational Analysis 2. Marketing Strategy 3. Financials 4. Controls. The situational analysis must include (but is not limited to) a SWOT analysis and information about the top three competitors. Competitor information should be based on research of real companies who could compete with this product. Support data with sources no more than five years old. I have to create the financial information for the company. Example found on pages 60-64 (Attached).

Finally an associated Case study with this first component: Cisco (Attached)
I need your help in evaluating this case study by answering the two questions at the end of the study and support answers with a minimum of one additional source per question that is no more than five years old.