Cola
Wars Continue: Coke and Pepsi in 2010

APA
FORMATING

5
PAGES

BODY,ADVANCE
,CONCLUSION

Do
not disorganize

Instructions-Read
the case study and complete a full analysis by answering the questions below.
Be sure to conduct a situational analysis by looking at both the external and
internal environments when formulating your answers. Also consider other
management disciplines and impacts (i.e. Human Resource Management, Marketing,
and Finance). Some key considerations:

1.This is not a summary of the Case. Students are expected to apply relevant
management principles, critical and analytical thinking when completing the
case study

2.Output
must be thorough, grammatically accurate and well written using APA format.

3.Case
studies will be used for future classes and therefore students are expected to
take exceptional care of the document: do not write or spill liquids/food on
the document.

4.All Cola
Wars Cases must be returned
no later than the Last Day of
class. Grades will be withheld if cases are not returned.

5.There is 10%
penalty for late submission.

Note: All
responses will be used as part of the college’s assessment process for the
masters’ program.

Case Questions

1.HR Analysis

a)As Coke and Pepsi move forward from
this point, are there any important human resource issues that should be
considered as part of their corporate and business strategies?Fully Explain answer

2.Strategy Analysis

a)Conduct an industry analysis using Porter’s
5 forces to evaluate the attractiveness of the industry with respect to the
profitability of bottlers.

3.Financial Analysis

a)The
strategies used by Coke and Pepsi were reflected in their financial data (Table
3a). Compare and comment on the return on equity (ROE) for both Coke and Pepsi
over the years. Calculate and comment on Coke’s operating profit for its North
American beverage and its international beverage over the years. Calculate and
comment on the level of net profit for Coke and Pepsi over the years.

4.Marketing Analysis

a)The
marketing mix is a planned mix of the controllable elements of a
product/business unit’s marketing plan, commonly termed the 4Ps. Describe the series of decisions made with
regard to each of the elements of the marketing mix.

Cheating: An
act or attempted act by which a student seeks to misrepresent what he/she has
mastered on an academic exercise. Cheating includes but is not limited to
the following examples:

1. Copying from others during an examination.
2. Collaborating
   on a test, quiz, or project with others without authorization.
3. Using
   unauthorized materials to complete an exam or assignment.
4. Programming
   of notes, formulas, or other aids into a programmable calculator or
   electronic dictionary without prior authorization.
5. Using a
   communication device such as a cell phone, pager, PDA, or electronic
   translator to obtain unauthorized information during an exam.
6. Using
   online resources such as Web sites or email while completing an online
   exam without the permission of the instructor.
7. Copying
   computer files from another person and representing the work as the
   student’s own work.
8. Taking an
   exam for another student or permitting someone else to take a test for the
   student.
9. Allowing
   others to do research or writing of an assignment; e.g.,
1. Using the services of a commercial term paper company,
2. Using the services of another student,
3. Using Internet services to access another’s work.
10. Submitting
    substantial portions of the same academic work for credit in more than one
    course without consulting the second instructor (and the first instructor
    if the courses are concurrent at GBC).

Fabrication:the use of invented information or the
falsification of research or other findings. Fabrication includes but is not
limited to the following examples:

1. Citation of information not taken from the source indicated. This
   may include incorrect documentation of secondary source materials; e.g.,
   using the bibliographic information from a source instead of going to the
   original source yourself.
2. Listing
   sources in a bibliography not used in the academic exercise.
3. Submission
   in a paper or other academic exercise of false or fictitious data, or
   deliberate and knowing concealment or distortion of the true nature,
   origin, or function of such data.
4. Submitting
   as the student’s own work any academic exercises prepared totally or in
   part by another.

Plagiarism: the inclusion of another’s words, ideas, or data as one’s own
work. This covers unpublished as well as published sources. Plagiarism
includes, but is not limited to the following examples:

1. Quoting another person’s words, sentences, paragraphs, or entire
   work without acknowledgment of the source.
2. Utilizing
   another person’s ideas, opinions, or theory without acknowledgment of the
   source.
3. The use of
   resources without documentation on a task that is to be completed without
   resources.
4. Copying
   another student’s essay test answer.
5. Copying, or
   allowing another student to copy, a computer file that contains another
   student’s assignment, and submitting it, in part or in its entirety, as
   one’s own.
6. Working
   together on an assignment, sharing the computer files and programs
   involved, and then submitting individual copies of the assignment as ones
   own individual work.

A Note Regarding
Plagiarism: Plagiarism is considered a
serious form of cheating and is not acceptable. Plagiarized work will result in
a zero for the assignment…so be SURE to properly document all sources!

Cola
Wars Continue: Coke and Pepsi in 2010

APA
FORMATING

5
PAGES

BODY,ADVANCE
,CONCLUSION

Do
not disorganize

Instructions-Read
the case study and complete a full analysis by answering the questions below.
Be sure to conduct a situational analysis by looking at both the external and
internal environments when formulating your answers. Also consider other
management disciplines and impacts (i.e. Human Resource Management, Marketing,
and Finance). Some key considerations:

1.This is not a summary of the Case. Students are expected to apply relevant
management principles, critical and analytical thinking when completing the
case study

2.Output
must be thorough, grammatically accurate and well written using APA format.

3.Case
studies will be used for future classes and therefore students are expected to
take exceptional care of the document: do not write or spill liquids/food on
the document.

4.All Cola
Wars Cases must be returned
no later than the Last Day of
class. Grades will be withheld if cases are not returned.

5.There is 10%
penalty for late submission.

Note: All
responses will be used as part of the college’s assessment process for the
masters’ program.

Case Questions

1.HR Analysis

a)As Coke and Pepsi move forward from
this point, are there any important human resource issues that should be
considered as part of their corporate and business strategies?Fully Explain answer

2.Strategy Analysis

a)Conduct an industry analysis using Porter’s
5 forces to evaluate the attractiveness of the industry with respect to the
profitability of bottlers.

3.Financial Analysis

a)The
strategies used by Coke and Pepsi were reflected in their financial data (Table
3a). Compare and comment on the return on equity (ROE) for both Coke and Pepsi
over the years. Calculate and comment on Coke’s operating profit for its North
American beverage and its international beverage over the years. Calculate and
comment on the level of net profit for Coke and Pepsi over the years.

4.Marketing Analysis

a)The
marketing mix is a planned mix of the controllable elements of a
product/business unit’s marketing plan, commonly termed the 4Ps. Describe the series of decisions made with
regard to each of the elements of the marketing mix.

Cheating: An
act or attempted act by which a student seeks to misrepresent what he/she has
mastered on an academic exercise. Cheating includes but is not limited to
the following examples:

1. Copying from others during an examination.
2. Collaborating
   on a test, quiz, or project with others without authorization.
3. Using
   unauthorized materials to complete an exam or assignment.
4. Programming
   of notes, formulas, or other aids into a programmable calculator or
   electronic dictionary without prior authorization.
5. Using a
   communication device such as a cell phone, pager, PDA, or electronic
   translator to obtain unauthorized information during an exam.
6. Using
   online resources such as Web sites or email while completing an online
   exam without the permission of the instructor.
7. Copying
   computer files from another person and representing the work as the
   student’s own work.
8. Taking an
   exam for another student or permitting someone else to take a test for the
   student.
9. Allowing
   others to do research or writing of an assignment; e.g.,
1. Using the services of a commercial term paper company,
2. Using the services of another student,
3. Using Internet services to access another’s work.
10. Submitting
    substantial portions of the same academic work for credit in more than one
    course without consulting the second instructor (and the first instructor
    if the courses are concurrent at GBC).

Fabrication:the use of invented information or the
falsification of research or other findings. Fabrication includes but is not
limited to the following examples:

1. Citation of information not taken from the source indicated. This
   may include incorrect documentation of secondary source materials; e.g.,
   using the bibliographic information from a source instead of going to the
   original source yourself.
2. Listing
   sources in a bibliography not used in the academic exercise.
3. Submission
   in a paper or other academic exercise of false or fictitious data, or
   deliberate and knowing concealment or distortion of the true nature,
   origin, or function of such data.
4. Submitting
   as the student’s own work any academic exercises prepared totally or in
   part by another.

Plagiarism: the inclusion of another’s words, ideas, or data as one’s own
work. This covers unpublished as well as published sources. Plagiarism
includes, but is not limited to the following examples:

1. Quoting another person’s words, sentences, paragraphs, or entire
   work without acknowledgment of the source.
2. Utilizing
   another person’s ideas, opinions, or theory without acknowledgment of the
   source.
3. The use of
   resources without documentation on a task that is to be completed without
   resources.
4. Copying
   another student’s essay test answer.
5. Copying, or
   allowing another student to copy, a computer file that contains another
   student’s assignment, and submitting it, in part or in its entirety, as
   one’s own.
6. Working
   together on an assignment, sharing the computer files and programs
   involved, and then submitting individual copies of the assignment as ones
   own individual work.

A Note Regarding
Plagiarism: Plagiarism is considered a
serious form of cheating and is not acceptable. Plagiarized work will result in
a zero for the assignment…so be SURE to properly document all sources!