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Data-Driven Innovation At The Grupo Pellas SER Company

Read the following case by clicking on the link:  https://www.dropbox.com/s/sp6i5n6h53ot5wj/MIS%29%20Data-driven%20innovation%20at%20the%20Grupo%20Pellas%20SER%20company.pdf?dl=0


Why did SER decide to implement a BI system?


What things should you do/not do when implementing business intelligence?


Responses which are purely opinion and anecdotal are not considered to be substantive in nature.


Each question response should provide depth of analysis, significant insight, and application to at least one course concept.

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