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Discuss three OPPORTUNITIES you can identify for your NAB business





For this week’s discussion, we will expand on the non-alcoholic beverage business you began developing in the Week 1 discussion. As part of your business plan, you will be required to conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) in Assignment 2.




For this week’s discussion, please respond to the following:


  1. Discuss three OPPORTUNITIES you can identify for your NAB business. Briefly describe each and clarify how your business can grow by pursuing each opportunity. 




  • Check out Chapter 9: Strategic Position and Risk Assessment to learn more. 
  • You will use this week’s information in Assignment 1, question 7. 






  • Number each opportunity and describe each in a separate paragraph clarifying how your business can grow by pursuing that opportunity.
  • To identify opportunities, think of the external environment of the company.
  • Opportunities are external to the company, not under your control, but you can take advantage of them to grow your business. 


Useful opportunities can come from such things as:


  • Changes in technology and markets on both a broad and narrow scale.
  • Trends in the industry
  • Changes in government policy related to your field.
  • Changes in social patterns, demographics, lifestyle changes, and so on.
  • Local events.


Examples here: https://pestleanalysis.com/swot-analysis-opportunities-definition-examples/




Another example- SWOT analysis for Honest Tea Company – check out the opportunities’ section


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