Evaluating Marketing Strategies
Evaluating Marketing Strategies
- How have Google and Amazon disrupted not only bricks and mortar marketplace but internet marketing?
- How does marketing intelligence (knowledge of your customers wants and needs) help drive marketing strategy?
- What has Wal-Mart done well (and differently) than other companies like Target, K-Mart, Sears?
- Please, select a company of your choice and describe its vision, mission, goals and objectives. For goals and objectives please use numerical information in addition to their qualitative descriptions.
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Choose one specific company goal and explain how it flows into a company objective – then using the company objective as starting point, explain how the company objective morphs into a marketing goal and objective (please, anytime you address goals and objectives use both qualitative and quantitative information) – in fact, marketing is about achieving specific numerical objectives.
Marketing consists of:
Positioning
Targeting
Product strategies
Price strategies
Promotion and Media strategies
Distribution strategies
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