Explain how the media campaign in the film utilized research, planning and action
movie : the candidate 1972
• Explain how the media campaign in the film utilized research, planning and action.
• What kind of narrative was utilized for the film’s main candidate (Robert Redford)?
• What kind of media tools were used during the course of the campaign?
• How effective was the candidate’s campaign?
• How did he maintain mutually beneficial relationships with constituents throughout his campaign?
• What modern tools would you recommend or use if you were running this campaign?
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