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For this discussion, determine whether or not the company operates in the international marketplace

When companies expand into the international arena, they do so either  because their home market has matured or because they see real  opportunities in the foreign market.

Increasing the number of strategic business units requires a more  complex business strategy. Sometimes the road to success in a foreign  market can be a bumpy one. For insights into some of the more extreme  cultural challenges posed when entering foreign markets as experienced  by one of the United States’ largest fast food chains, read How McDonald’s conquered India (Links to an external site.) (Kannan, 2014) and  McDonald’s Settles Beef Over Fries (Links to an external site.) (Grace, 2002).

For this discussion, determine whether or not the company operates in  the international marketplace. If so, research the company’s  international strategy and evaluate it in terms of effectiveness in  regards to one of the issues below. If your company is not involved  internationally, then choose one that is and evaluate that company’s  international strategy in terms of effectiveness in regards to one of  the following issues:

  • Cultural Barriers
  • Monetary Exchange Rates
  • Political Instability 


  • Assess how your chosen issue potentially affects the strategic  considerations of your organization involved in a global economic  environment.
  • Propose language to add to the organization’s strategic plan that  addresses the potential impacts to the organization’s global strategy.

My company is the boston whaler


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