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Global Marketing

topic is Medical Equipment sales in Japan

Global marketing managers must commit to a precise global market
entry continuum strategy for a selected foreign country market. More than
anything, this strategy commitment relies upon partnerships with the foreign
country and its economic market infrastructure entities (such as manufacturers,
distributors, wholesalers, retailers, utilities, media, and transportation).

The primary objective is to partner with a company capable of
facilitating the desired foreign market presence for a domestic company brand.
Typical partners are companies that use imported products to manufacture or
merchandise brands in the foreign market.

Joint venture strategies comprise a range of partnerships, from
licensing brand names and contract manufacturing of established products, to
shared commitments to produce and market in the foreign country.

Direct investment strategies represent a total commitment to the
foreign market and often involve partnering with suppliers, distributors, or
other supportive entities for the venture.

For the product or service and host country market you selected in
Week 1, do the following:

  • Decide on the best global market entry strategy (export, joint venture, or
    direct investment) using the continuum of risk and reward tradeoffs. Define the
    market entry strategy objectives.
  • Select a host country partner (manufacturer, distributor, wholesaler,
    retailer, or media network) to help achieve the global market entry strategy
    objectives in the foreign company market. Describe the characteristics of the
    desired partner. You need not identify any real businesses.
  • Describe how the global market entry strategy and partnership achieves the
    continuum tradeoff objectives of balancing risks and rewards.
  • Cite all sources

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Global Marketing

Prepare a one to two page outline and a 12-15 slide PowerPoint presentation in which you conduct a country risk analysis for your selected global business venture. Analyze the following risks in your paper:

  • Political, legal, and regulatory risks
  • Exchange and repatriation of funds risks
  • Competitive risk assessment
  • SWOTT analysis of target country

I am doing fuel oil importing to China from the U.S.

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Global Marketing

Marketing is a dynamic and exciting science. This course was designed to give you an opportunity to experience an overview of the many disciplines/ areas of this science. For our final discussion, examine those marketing areas you found most interesting, enlightening, or important. Explain your findings fully and cite key concepts.

  • Discuss the 5 most important points you have learned about marketing.
  • Reflect on comments by other student posts.

Be sure to provide supporting evidence for your statements. Remember to reference your sources of information. 

Write your initial response in a minimum of 200–300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format.

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Global Marketing

Prepare a comprehensive response to the following questions in 350 words.

  • What is globalization, and what are some of the traditional international trade theories that support the concept of globalization?
  • List the major drivers of globalization and provide three examples of each.
  • Explain at least four effects of globalization that affect your community and your organization.

We are always aiming to provide top quality academic writing services that will surely enable you achieve your desired academic grades. Our support is round the clock!

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Global Marketing

topic is Medical Equipment sales in Japan

Global marketing managers must commit to a precise global market
entry continuum strategy for a selected foreign country market. More than
anything, this strategy commitment relies upon partnerships with the foreign
country and its economic market infrastructure entities (such as manufacturers,
distributors, wholesalers, retailers, utilities, media, and transportation).

The primary objective is to partner with a company capable of
facilitating the desired foreign market presence for a domestic company brand.
Typical partners are companies that use imported products to manufacture or
merchandise brands in the foreign market.

Joint venture strategies comprise a range of partnerships, from
licensing brand names and contract manufacturing of established products, to
shared commitments to produce and market in the foreign country.

Direct investment strategies represent a total commitment to the
foreign market and often involve partnering with suppliers, distributors, or
other supportive entities for the venture.

For the product or service and host country market you selected in
Week 1, do the following:

  • Decide on the best global market entry strategy (export, joint venture, or
    direct investment) using the continuum of risk and reward tradeoffs. Define the
    market entry strategy objectives.
  • Select a host country partner (manufacturer, distributor, wholesaler,
    retailer, or media network) to help achieve the global market entry strategy
    objectives in the foreign company market. Describe the characteristics of the
    desired partner. You need not identify any real businesses.
  • Describe how the global market entry strategy and partnership achieves the
    continuum tradeoff objectives of balancing risks and rewards.
  • Cite all sources

We are always aiming to provide top quality academic writing services that will surely enable you achieve your desired academic grades. Our support is round the clock!

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global marketing

Report
International Marketing Plan
Subject : global marketing
Due date: 30-Oct-2014
Length: 4,000 words
Submission method : turnitin.com
Task
The major project involves the development of an international marketing plan for an actual company that is considering (a) entering a new country, or (b) considering the entry of a new product/service to an existing international market, or (c) both. Many firms, when going global, need to gather information pertaining to the environment, competition, infrastructure, and specific product/market marketing strategies when entering a country.

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Report
International Marketing Plan
Subject : global marketing
Due date: 30-Oct-2014
Length: 4,000 words
Submission method : turnitin.com
Task
The major project involves the development of an international marketing plan for an actual company that is considering (a) entering a new country, or (b) considering the entry of a new product/service to an existing international market, or (c) both. Many firms, when going global, need to gather information pertaining to the environment, competition, infrastructure, and specific product/market marketing strategies when entering a country. More specifically, the international marketing plan will need to be comprised of sections on Situation Analysis, Recommended Marketing Strategies and Economic Evaluation (See Project Guide on Interact for details on each section). Students are expected to develop a detailed market entry plan that will involve making decisions on issues such as:
mode of entry;
local partners;
segmentation, targeting, positioning;
strategic options for the 4 Ps (or 7Ps), including the extent of standardisation vs. adaptation with respect to domestic or other international marketing plans already in place; and
managing, measuring and controlling the international marketing effort.
Students are expected to identify a company. The company may be large or small, local or international, have existing products/services or considering new products/services. Students must NOT contact these companies, instead relying solely on secondary data. Students are expected to utilise numerous data sources in compiling their project, such as government (country) and non-government sources (UN, Worldbank, IMF, etc.), company records, consulting, legal and advertising firms, country-specific internet sites, trade statistics, and embassy resources.

Students are expected to submit a project proposal that includes: overview of the company partner, product/services involved, country into which company is considering…

Attachments:


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global marketing

This week’s assignment is focused on global marketing. Thanks to technology, the world is getting smaller. But there are still legal, cultural and other factors affecting global marketers.

For this assignment you will need to research and write a 2-3 page paper on Global Marketing.

In the paper you must include a discussion on:

  1. The advantages, disadvantages and challenges of global expansion.
  2. Explain how companies adapt to marketing globalization.
  3. A suggested strategy for global expansion for an organization (include a brief summary of whatever organization you choose to use as your example).

Before you start writing—read all of the material for this week’s assignment.  As you read, highlight the areas of the text that align to this week’s paper.

Next, take a few minutes to write an outline.  This will save you a lot of time if you do this before starting to write.  Here is an example of a sample outline for this paper.  Your outline will look different—it will have the specifics that you intend to include in your paper.

Sample Paper Outline

Title: Global Marketing

Introductory Paragraph (Write your thesis first…the rest of the paper will flow from your thesis.)

 

Paragraph 1: Advantages, disadvantages and challenges of global expansion and e-commerce

Paragraph 2: A suggested strategy for global expansion for an organization (include a brief summary of whatever organization you choose to use as your example).

Paragraph 3: A suggested strategy for global expansion for an organization (include a brief summary of whatever organization you choose to use as your example).

Conclusion Paragraph: Which links back to thesis…do not introduce new ideas here.

Provide references to support information in paper.  List your references in the text of the paper and at the end of the paper in a separate section.

Once you have written your paper, be sure to go back to the assignment requirements and make sure you have included all of the required elements.  Read the paper out loud and check for any grammatical errors or miss-spelled words.

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