In the wake of recent Facebook/Cambridge Analytica revelations, how can brands use data appropriately ?
Structure:
Introduction (250 words)
Literature Review (what people have already found out about your research question) (1500 words)
Theoretical/conceptual model (what conceptual tools you are using to conduct your research and analyse your findings) (750 words)
Methodology (outline of why you chose a particular way of conducting your research) (500 words)
Research (description of what you did and why) (1000 words)
Findings (what you found out) (1500 words)
Analysis (using your conceptual tools to understand what you found) (1500 words)
Conclusion (250 words)
Bibliography (full Harvard references of academic and media sources).
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