This week, we learned about the black hat side of SEO and the impact is had on the industry, but we also learned about some of the influencers helping to the future of SEO into something greater. For this week’s assignment, I want you all to select one influencer from the SearchEngine Journal article in the week 2 files and write an essay about who they are and what influence they’ve had on SEO.

Each essay must meet the following:

Introduction to the influencer: Their current status and history of where they got started
Discuss two (2) ways they’ve made an impact to SEO in today’s world
Discuss one (1) prediction they had about SEO in 2020
One (1) new thing you learned while researching your influencer
Double spaced, size 12 font
Cite all of your sources APA style
This will be submitted using the TurnItIn tool; please be sure to keep similarity scores below 10%.