Internet Marketing – Communication, Values, Influences
* Give examples of other Internet alternatives that exist for interpersonal communication.
* Determine what marketers can do to increase consumer trust in online sources.
* Discuss the typical characteristics of those who are heavy bloggers.
* Give two (2) positive or negative examples of how advertising influences children’s values.
* Discuss the current rules that are used to govern marketing to kids on the Internet. Determine if they are effective and propose alternative measures.
* Determine whether advertising influences or reflects a society’s values. Justify your reasoning.
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