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Lululemon Corporate-Level Strategy

Identify the companys corporate-level strategy. This should include an assessment of the generic strategy the company is using in their business, the extent and relatedness of diversification, the modes (e.g., M&A, alliances, internal development) of implementing recent diversification initiatives, and the type of international strategy implemented in various global markets. Please use concepts and terms from the course content wherever applicable and build on your analysis in the earlier reports.
***Please use material from the ppt that is uploaded as well as trusted online sources. No wiki, only verified and credible sources. Also, only focus on the corporate-level!***

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