Urgent help needed. Please help me discuss the major elements making up the marketing communications process for a large health care provider. Provide specific examples to support your response.

Advertising – What paid form of non-personal presentation/promotion of ideas, goods, or services by identified sponsor?

Sales promotion – why type of short-term incentives does your company use to encourage trial or purchase of service?

Events/experiences – What are some of your company’s sponsored activities/programs designed to create daily/special brand-related interactions?

Public relations/publicity – What does your company do to promote or protect the company’s image or products/services?

Personal selling – Do any of the company’s employees have face-to-face interaction with one or more prospective purchasesfor the purpose of making presentations, answering questions, procuring orders?

Direct marketing – Do your company’s use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue with specific customers and or prospects?