management information systems
A marketing mix is the set of technology tools that the firm uses to pursue its marketing objectives in the target market.
Answer
True
False
Question 11
1.
A U.S. media company is paying an Indian company to do its help desk support. This would be an example of nearshore outsourcing.
Answer
True
False
Question 12
1.
An affiliate program is:
Answer
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an arrangement made between two e-commerce sites that directs viewers from one site to the other site. |
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an ad-on product or service that is purchased through the originating seller. |
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a marketing campaign directed at persuading consumers to get others to purchase the same product or service. |
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a business relationship between sellers and suppliers that support e-commerce. |
Question 13
1.
When you purchase your books for this course from an online source such as Amazon.com, you are participating in which type of
e-commerce?
Answer
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I-BC |
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B2C |
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E-CB |
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C2B |
Question 14
1.
A U.S. bank doing onshore outsourcing of some of its work is using another U.S. company.
Answer
True
False
Question 15
1.
Rapid application development discourages end user involvement as it tends to slow down the systems development process.
Answer
True
False
Question 16
1.
_____ is a formal business plan that maps out your customer base and your strategy for reaching them.
Answer
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Path-to-Profitibility (P2P) |
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Customer Strategy and Outreach Plan (CSOP) |
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E-Plan |
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Feasibility Plan |
Question 17
1.
The waterfall methodology is:
Answer
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a process management technique that identifies and includes end users and management in the SDLC. |
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an assessment methodology that ensures quality applications. |
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a sequential, activity-based process in which one phase of the SDLC is followed by another. |
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an outsource development methodology to information systems. |
Question 18
1.
The _____ e-commerce model is an example of citizens paying their income tax returns online rather than through the mail.
Answer
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B2B |
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B2C |
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B2G |
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G2C |
Question 19
1.
In the B2C e-commerce business model, the consumer drives supply and the business drives demand.
Answer
True
False
Question 20
1.
What is the difference between a pop-up and pop-under ad?
Answer
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A pop-up ad appears when you open a Web site; you do not see a pop-under ad until you close your current browser |
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A pop-up ad is a click-and-order ad; a pop-under ad is considered a click through ad. |
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