marketing
Identify a recent purchase (or an example) of each of the 4 types of consumer products?
– Convenience
– Shopping
– Specialty
– Unsought
Describe the buying behavior, the price, distribution & promotion of all 4 products.
You will likely have to do some research on the products for this discussion. Be sure to cite any outside sources (APA-style) and remember to use your textbook as a resource.
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