Assessment

The assessment of students is based on individual work on a project of their own choice. Students are asked to conduct a research project on consumer behaviour and retail strategy. Students are required to submit a report of 4,000 words for their project as well as deliver an individual poster presentation discussing the content of the report.

Students are expected to display understanding of consumer behaviour and retail marketing strategy as well as the ability to apply the concepts in practice. Therefore, students are expected to select one of the topics of consumer behaviour covered in the module, carry out research on that topic (either primary or secondary) and discuss their findings in the context of retail marketing strategy.

Reading

Essential Reading

The module is based on material that can be found in the core texts listed below:

Schiffman, L.G. and Kanuk, L.L., (2010) “Consumer Behavior”, (10^th Edition), New Jersey: Pearson

McGoldrick, P.J., (2002) “Retail Marketing”, 2^nd Edition, Berkshire, UK: McGraw-Hill.

Alternative Core Text

Peter, J.P., and Olson, J.C. (2010) “Consumer Behaviour and Marketing Strategy” (9^th Edition), New York: McGraw-Hill

Berman, B., and Evans, J.R. (2013) “Retail Management. A Strategic Approach” (12^th Edition), England: Pearson Education Limited

Dennis, C.E., Fenech, T., and Merrilees, W. (2004) “e-Retailing”, Oxon: Routledge

Malhotra, N.K. (2009), “Basic Marketing Research”, 3^rd Edition, New Jersey: Pearson Prentice Hall

Recommended Reading

i) Text books

Solomon, M.R., Bamossy, G., Askegaard, S., and Hogg, M.K. (2010) “Consumer Behaviour, A European Perspective”, 4^th Edition, Essex, UK: Pearson Prentice Hall

Evans, M., Jamal, A., Foxall, G. (2009) “Consumer Behaviour”, 2^nd Edition, West Sussex, UK: John Willey & Sons Ltd

Field, A. (2009) “Discovering statistics using SPSS”, 3^rd Edition, London: Sage Publications

ii) Academic Journals

Science Direct

• Journal of Retailing
• Journal of Business Research
• Journal of Retailing and Consumer Services

Emerald

• European Journal of Marketing
• Journal of Consumer Marketing
• International Journal of Retail and Distribution Management

ABI Inform / Pro Quest

• Academy of Marketing Science Review
• Journal of Consumer Behaviour
• Journal of Consumer Marketing
• Journal of Consumer Research

Ebsco Host EJS

• International Journal of Research in Marketing
• International Review of Retail, Distribution and Consumer Research
• Journal of Consumer Marketing