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MARKETING AND STRATEGY

Types of International Strategies

Research and find an example of three multinational corporations (MNC) that each use one of the three international strategies: Multidomestic, Transnational, and Global. Do not use an example provided in the background readings for the module.

Explain techniques used in multidomestic strategy (1 page)

Analyze the MNCs use of this strategy
Discuss the pros and cons of the strategy
Explain techniques used in transnational strategy (1 page)

Analyze the second MNCs use of this strategy
Discuss the pros and cons of the strategy
Explain techniques used in global strategy (1 page)

Analyze the final MNCs use of this strategy
Discuss the pros and cons of the strategy

2. Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like I, we, and you are not appropriate.

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