Primary Task Response: Within the Discussion Board area, write 300–400 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas:

• Discuss the primary research instrument you will develop to determine how to differentiate your company’s product or service from the competition.
• Based on your research, how do you believe the target audience perceives the product or service? Why?
• Students should also start to sketch out the demographics and psychographics of the target market or population sample they will use to collect data. This will help them with developing the specific research survey in Week 3.
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