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Module 7 Discussion

After watching the videos Under Armour | Rule Yourself | Michael Phelps and Michael Phelps’ reaction to Rule Yourself in: Lecture Materials & Resources, discuss the following:

On March 8, 2016, Under Armour ran a promotional add on the Olympic swimmer, Michael Phelps, revealing the intense and rigorous effort that goes into being the most decorated Olympian of all time. View the videos in the link above, which include the promotional advertisement, and a follow-up video showing Michael Phelps and his wife Nicole’s reaction.


Share your thoughts on Under Armour’s marketing direction. What do you think of the end caption, “Its what you do in the dark, that puts you in the light”?


Your initial post should be at least 300 words, formatted and cited in current APA style with support from at least 2 academic sources

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