INDIVIDUAL CASE ASSIGNMENTS

The assignment is to prepare a maximum 2 pages (double spaced 12 pt. font) written analysis of the case. Your write-up will be evaluated for clarity, clear flow, logical structure, use of case information, evidence-based arguments, integration of quantitative and qualitative data and conclusions flowing from analysis. This analysis should include the following

For this case:

–          Overview of 3 C’s of the company (company, customer, competitors)

–          Overview of STP for the company (how have they segmented the market, who is their target segment, what is their positioning)

–          Overview of the 4 P’s of the company (Product, Promotion, Place, Price)

Then for this case your analysis ought to address the questions below. Note I want a well-written and organized document NOT a list of answers to questions. The key is to incorporate your answers to the following questions into your analysis.

American Apparel – Unwrapping Ethics

The purpose of this case is to get you to evaluate the ethical decision-making of a company and identify how a company ought to address ethical issues.

• Identify American Apparel’s areas of corporate social responsibility.
• How have these brought the company value?
• Does American Apparel have a problem? Why or why not?
• What should Carney do in terms of his overall marketing and company strategy? Why?
• What, if any, would be the value to American Apparel of engaging in more socially responsible (more ethical) advertising?