Identify the Following for Pepsi:

1. Product/Brand – Identify and describe key features, sales, profit margin, market share, cost structure (primarily fixed or variable)
2. Corporate Background – Sales, Profits, Product lines, Brands
3. Market/Industry Analysis – Size and growth trend
4. Market Segmentation – How is the demand for your product segmented, i.e., what variables differentiate purchase motivations and behaviors?
5. Target Marketing
1. To which of these segment(s) is your brand targeted?
2. Characterize the typical buyer of your branded product.
3. Explain/justify this characterization.
6. Competition
1. Identify and comparatively evaluate your brand’s top two/three competitors.
2. Perceived differences between/among brands
7. Relevant External Factors
1. Economic Conditions
2. Social and cultural trends
3. Technology
4. Resources – Availability/Non-marketing Cost
5. Political/Legal Environment

Defend your position on these issues and, where appropriate, comment on future financial implications.