Pricing Strategies – Skimming, Penetration and Competitive
1. Summarize in at least 400 words the major points of each type of strategy listed below.
-skimming
-penetration
-competitive
a. In light of continuing high gasoline prices, set the pricing strategy for a fuel additive that boosts automotive mileage.
b. Which strategy should I pursue for fuel being the product?
c. What additional information should I be aware of before deciding on the type of strategy?
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