Produce a business plan report suitable for consideration by the management team of the case study company in the context of the strategic challenges facing the company. 

Refer to the attached Case Study material and planning tool.

Requirement 

a) Identify, explore and evaluate alternative strategies for developing the business

b) In undertaking a) above, research the relevant “real world” industry, market and business environment the company is situated in. You should use a combination of relevant real world primary and/or secondary research to provide the basis upon which your strategy choices are made.

c) Arising out of a) and b) above, set out a compelling five-year business plan report designed to enhance shareholder value. You may use your own definition of shareholder value but explain and justify it. The plan may identify a range of strategies for consideration but should ultimately put forward your recommendation with evidenced justification for why the proposed is the best way forward.

d) Identify specific KPI’s to assist in measuring to what degree shareholder value is being enhanced.

e) Review your proposed plan, and identify and assess the key risks within it.

Check within the attached documents for the case study as well as additional details on the project.