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Recommendations/ Solutions

You will participate in a group project that will analyze and evaluate a retail store and make recommendations for improvement. This project will apply a marketing perspective discussed in class to better understand the retail management.

We chose the Retail Store Michaels the arts and crafts store.

My part is the recommendations/solutions part of the essay. I will provide screenshots.

Assess its performance and position in the marketplace, and prospects for the future
Summarize your suggestions/recommendations on how this retailer can improve the shopping experience for their customers, increase sales, and improve their image etc.

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