Topic：Research the Viability for Swiss Goats’ Cheese Sells in Shandong Province in China

YANTAI HUAXUAN SHANGMAO CO., LTD (this is a company which exist, but if you think this topic goes better without a real exist company, let me know )

AIM: to explore the factors affecting the marketing success of Swiss Goats’ Cheese sold in Shandong Province, based on the case study of  the YANTAI HUAXUAN SHANGMAO CO., LTD, ShandongProvince.

In order to achieve the research aim above, this research is to focus on the following research objectives:

·        To analyse the difficulties and challenges faced by the YANTAI HUAXUAN SHANGMAO CO., LTD, ShandongProvince by using PESTEL and SWOT analysis

·        To investigate the consumers behavior towards the Swiss Goats’ Cheese

·        To explore the critical factors affecting the marketing of Swiss Goats’ Cheese sold in ShandongProvince

Research questions ：What are the difficulties and challenges of that the Swiss Goats’ Cheese faces with when it comes into the Chinese market? What is the enterprise’s scale currently? How does this Company deal with the difficulties and challenges? What are the perceptions of the public and government in ShandongProvince about Goats’ Swiss Cheese comes into the Chinese market? Who are the target consumers of the products? How does the company attract the customers to buy this cheese?

From my point of view. (you can make adjustment if you think it is not cool. Because I am not sure to be honest)

In the introduction part, you can talk about Chinese food safety situation. And then mention why you choose this topic, what your research questions is. Your objectives and how will you structure this dissertation.

And in the second part. You can analysis the challenge and opportunities of goat chess market. And then analysis consumer behavior. Introduce some market position.

Methodology I think we can use questionnaires.