Select a product you have on your person at this moment, be it a cell phone, a pair of jeans, contact lenses, perfume, or any other item. After choosing your product,
Select a product you have on your person at this moment, be it a cell phone, a pair of jeans, contact lenses, perfume, or any other item. After choosing your product,
discuss whether mass marketing or relationship marketing is the more appropriate way to market it. How is it actually marketed? Can relationship marketing alter buying behavior for this item? Or do you think mass marketing is more effective?
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