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Strategic Business Plan

In order to meet the requirements of the Board, you will prepare the final Strategic Business Plan—Part II—Strategic Plan to the Executive Board. Ensure your strategic plan is thorough, succinct, and complete. Challenge yourself to link the targets to specific initiatives you have identified in the Strategic Plan you are developing for Harley Davidson (H-D).

Part I: Global Economy & Factors Affecting H-D  

  1. Identify H-D’s Motivations & Risks
    • Motivations for Expansion
    • Risks in Expansion
  2. Explain H-D’s competitive advantage in Global Markets
  3. Determine and explain entry strategies for global expansion
  4. Recommend an Internet approach/strategy for H-D
    • How the Internet adds value
    • Internet Business Models
    • Competitive Strategies
    • Leverage E-Business Capabilities

Part II: Corporate Leadership

Develop the following: Current Direction Setting

  1. Organizational Culture: In addition, evaluate the culture at Harley-Davidson (H-D) and define what attributes you think team members should possess in reaching the business goals set forth by the organization. If you were part of the management team at H-D, what motivational techniques would you implement to make these teams successful?
  2. Organizational Design: As you have been completing the Strategic Business
    Plan, the management at Harley-Davidson has decided to take a team-oriented approach in various departments rather than the traditional, functional structure. Based on your knowledge of different types of teams and their focus, suggest what kinds of team strategies should be applied to each department. Be sure to explain your recommendations in detail.
  3. Leadership Traits
  4. Ethical Organization Characteristics
    • Identify elements
    • Identify missing elements
  5. Learning Organization Characteristics
    • Identify elements
    • Identify missing elements

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