Summary book “marketing research, sixth edition, Naresh.k. Malhotra” (chapter 1-5)
I need a summary of Chapter 1,2,3,4,5 of the book “Marketing Research, Sixth edition, Naresh.k. Malhotra”.
Please use a really simple English (not mother language)
Make the summary really easy and clear to understand.
The book is uploaded in the additional materials.
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