Conduct a SWOT Analysis

Select an organization or a department; develop and submit a one- to two- page paper (excluding cover page and references pages) that outlines the strengths, weaknesses, opportunities, and threats that may affect the organization (or department).

Instructions:
Locate a competing organization in your local market (or region) to help develop your SWOT analysis. You can find this information on the website for the US Chamber of Commerce. Your SWOT analysis should address the Questions to Ask on Rob Berman’s blog. 

You must use at least two scholarly sources, in addition to the text and be formatted according to APA style guidelines as outlined in the Ashford Writing Center.

Assignment 2: SWOT Analysis

Strengths, weaknesses, opportunities, and threats (SWOT) are critical components of a marketing plan. For this assignment, you will build a marketing plan for an organization, product, or service of your choice.

Begin by selecting an organization, product, or service for your marketing plan and complete the following:

• Describe the organization, product, or service that you selected for this assignment.
• Using the SWOT analysis, evaluate your market and future competition for your selection.
• Provide your recommendations for benchmarking and creating a competitive advantage based on your analysis.

Develop a 6–8-slide presentation, excluding the title and reference slides, in PowerPoint format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M2_A2.ppt.

By Wednesday, June 25, 2014, deliver your assignment to the M2: Assignment 2 Dropbox.