Internet Technology, Marketing, and Security

Using the WileyPlus resources, go to the “The Pepsi Refresh Project: Viral Marketing” example.

1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes.
2. Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs.
3. Assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise.
4. Research two (2) other businesses that have used Social Media Marketing to their advantage. Discuss how each of these businesses has utilized Social Media Marketing and provide examples with your discussion.
5. Speculate what impact Social Media will have on business over the next decade and identify what skills you need to improve to take advantage of the changes.