Thoughts on the value of chess as a tool for understanding marketing strategy.
For this assignment, please locate the video SEARCHING FOR BOBBY FISCHER (1993).
You can generally find it on TV somewhere– After viewing the movie “Searching for Bobby Fischer” and reading the Strategic Marketing article,( http://marketerstouchpoint.com/blog/strategic-marketing-is-a-lot-like-chess-game/) integrate the article and movie while offering YOUR thoughts on the value of chess as a tool for understanding marketing strategy.
What aspects of marketing strategy can be found in the game of chess?
Specifically, be sure to evaluate the significance of Bruce Pandolfini’s (played by Ben Kingsley) urging “don’t move until you see it?
I want you to use only provided sources when you write this assignment. (Movie & article)
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