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Using social media marketing for self-promotion

How to market yourself professionally? Can you use proven business strategy methods and tools (for example, marketing communication mix, or unique selling proposition, or professional services marketing, or digital marketing strategies) for self-marketing and personal branding? How can you use social media marketing for self-promotion?

In your response, please identify the important concepts, theories, or ideas that you have learned regarding self-promotion through social media marketing.

Why do you think these concepts, theories, or ideas are important? How would you apply what you have learned in this and other marketing courses to successfully promote yourself using social media marketing? Please give a few examples.

Also, what question(s) has your learning of self-promotion through social media marketing raised for you? What are you still wondering about?

Below are some additional resources collected for you by Associate Professor John Beckem.

#1: LinkedIn for Self-Promotion

LinkedIn lets you promote yourself to over 161,000,000 people. It offers a range of tools and strategies to help you turn it into a significant source of professional self-promotion. Simple tasks like completing your profile and connecting to as many people as you can are a good start, but using additional tools like Groups and the ability to search your connection’s network can make it an even more powerful tool.

Please watch the following video LinkedIn for Self-Promotion


In addition, a message map may help you organize and develop your elevator pitch. Carmine Gallo, Forbes Contributor, writes, “If you cant tell me what you do in 15 seconds, Im not buying, Im not investing, and Im not interested.” Here are 3 steps suggested by Carmine Gallo on how you can pitch anything in 15 seconds including yourself.

Build a message map in 3-steps. A message map is the visual display of your idea on one page. It is a powerful and tool that should be a part of your communication arsenal. Building a message map can help you pitch anything (a product, service, company, idea, or yourself) in as little as 15 seconds. Here is the three-step process to using a message map to build a winning pitch.

Step One. Create a Twitter-friendly headline. The headline is the one single overarching message that you want your customers to know about yourself. Ask yourself, What is the single most important thing I want my listener to know about me. Draw a circle at the top of the message and insert the headline. Make sure your headline fits in a Twitter post no more than 140 characters. If you cannot explain your product or idea in 140 characters or less, go back to the drawing board.

Step Two. Support the headline with three key strengths. The human mind can only process about three pieces of information in short-term memory. Specifically outline the three or, at most, four strengths that you bring to an organization. Draw three arrows from the headline to each of the key supporting strengths.

Step Three. Reinforce the three strengths with stories, statistics, and examples. Add bullet points to each of the three supporting strengths. You dont have to write out the entire story. Instead, write a few words that will prompt you to deliver the story. Remember, the entire message map must fit on one page.

Please watch this video (this example is of a product, however the same concept can be applied to yourself)

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