Website Effectiveness in Marketing – Apple
Visit the website of any national or international retail company of your choice and discuss the marketing communications, selling strategies, and relationship marketing that you have observed during your review of the web site.
Based on the website you visited and your other experiences with this company, discuss the IMC program being used.
– List the website you visited. Do you feel it is effective? Why?
– How would you change the website in order to increase its effectiveness?
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