Explain your understanding of the concept of innovation. Explain:
    what innovation is in your own words.
          use the knowledge of different readings and add your perspective (ex: Steal Like an Artist).
    share your thoughts as to why innovation matters
    give your reasons why innovation can be challenging.

Expected to explain the concept of innovation and then describe and support your opinion of why it matters, what the challenges are and why these are natural and, perhaps, inevitable.

use APA style, and include appropriate citations.