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written assignment

For your written assignment,  watch the video, review the website, and answer the following questions and relate them to Chapter 8: Adressing Concerns and Earning Commitment.

What is your impression of Raymond Loewy? Was he innovative or did he give people what they wanted?

Relating Chapter 8 to this Ted Talk, how can this familiarity help earn commitment and lead to favorable buying signals with customers? Reflect on 8-6a Guidelines for Earning Commitment and 8-6a Techniques to Earn Commitment.



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