You have been asked to develop a brief presentation about how the creative process can help solve a business problem for a client of yours.

Research and select a company that has faced recent challenges in its business. Choose any company, or select one from this list. This company is now your client. Create a presentation for your client that includes the following: Slide 1: Briefly describe the company and its product or service. Slide 2–3: State and analyze the business problem. Slide 3–4: Determine what creative approach will help solve the problem. Slide 4–5: Define the steps in the creative process you selected and customize them for the selected company and business problem. Slide 5–6:

Explain how the solution will help solve your company’s business problem, and why. Slide 6–7: Analyze the projected outcome of the solution and how it will help the company be successful moving forward with a new image, new product, or successful business venture. Slide 7–8: Write a conclusion summarizing your final findings. Slide 8–9: Add reference slides, cited in proper APA format. Include 100–150 words of notes per slide.